I understand that by telling you this, I am breaking the industry standard. Hire one staff member or assign someone who will be suitable for this role. These edits will lead to the fact that the site will be easily accessible to a search robot. You will start getting traffic that will convert into new customers. It is a specialized company that develops websites and applications. In the process of preparing the plan, I discovered that the Store section could only be accessed if you are a registered user, which means that the search robot will not be able to access this section. I messaged her that I need to open this section for indexing. "First of all, I need you to do this when you enter the name of my site, and the section will remain closed." She meant that when she entered the name of her site, it would look like Behance in search the main link is to the site, and the links to the sections are at the bottom. Look, you won't get applications! It doesn't matter right now, she replied. I cancelled my contract. Of course, $ 14,000 is a piece of cake, and you could have got it for nothing, but this is at odds with my principles. As a result, you will have a growing number of visitors who will make orders and purchases on the site. Now it's time to decide who to hire: Specialist or agency To answer this question, let's take a look at the technical part of the work that needs to be done on your site. Your site should load instantly. It includes caching, the cloud and the site works as it should. If you have a WordPress site, you need to hire a specialist who will set up the server, and another specialist who will write a caching bot. It was proven many times. What do you mean by shaping the structure of the site? Some words refer to a directory. For example, to the names of categories, subcategories and products. Some words refer to a blog. Users directly ask how or what they can do. Some words require you to create review sections. For example, Tena diapers reviews. This request implies that the person wants to get the general information about Tena diapers and read the customers reviews. This I did a quick overview of the structure. The new structure is guaranteed to entail changes in design, and these changes will need to be implemented on the site. Work with the structure lasts from four to eight weeks, it depends on the topic of the site and the number of edits. It was only two blocks. In parallel, more than 300 different checks need to be carried out on the site. One specialist can do this. For this, a copywriter should be hired. That is, one more specialist. You need to set up Google Analytics very carefully. Let's say he, like me, can be the project manager and create the structure. It is easier for him to get a job for $ 2,000 a month in any company. Such specialists are generally rare. Company could be represented on freelance portals by one person, but in fact, he should have a team. If you have the slightest doubt, ask to arrange a conference call with the team or at least with part of it. How many projects can a team of six people manage simultaneously? But only if they have systematized everything clearly and projects started at different times. At least a week apart. Typically, the project lasts 3 months. I'll tell you a short story so that you don't come across some specialists. At one business training, we were given a master class by a person who, as he claims, led 145 projects at the same time. He worked both with sites and communicated with clients. I think you understand that this is unrealistic. In fact, he only issued invoices and did nothing. This is a real story. They did not do this but raised money from 300/500/800 unfortunate entrepreneurs. That's what the truth is. How do you know that they are actual specialists? Openness is an essential quality. If you feel that specialists are lying to you, then they are lying to you. Anyone who knows how to produce results will not only show the results but will trumpet everywhere! This is a challenging job that is not 100% guaranteed, like advertising in Adwords or programming. Ask on Skype to show the results of the last project. If so, ask to output the data to Google Data Studio. You cannot fake data there, but you can display it so that there is no company logo. The contractor says that communication should be conducted only through one channel for example, via mail or skype. seo consultant, seo expert, freelance seo, freelance seo expert, freelance seo consultant, seo specialist Most likely, he will take the money and do nothing. A contractor who has clients and who is confident will provide you with any contact information and will communicate by any channel that is convenient for you. If they are not registered as an entrepreneur. It shows that they don't understand his product thoroughly. Because at a service price of 6,000+ dollars for three months, no one will work without a contract. And if he has a ridiculously low price for their services, it means that he does not understand what he is offering. If you saw a tariff or a condition that states that they are promoting only 500 words, 50 words, or 1000 words, leave immediately.